Monogram & their agencies ‘Way to Blue’ & ‘Mischief’, tasked Enhance, with highlighting the hypocrisies of cannabis legislation across various US states.
JAY-Z’S CANNABIS BRAND, MONOGRAM, CHALLENGES THE HYPOCRISIES OF WEED LEGISLATION
The provocative creative, calls out laws that ban cannabis-related activities yet don’t restrict behaviors many would likely consider questionable or wrong—like bestiality, cannibalism or first-cousin marriage. The target was a young, hip and woke, urban audience, as well as legal and legislation decision makers. There was also a strong desire to create earned media, buzz and PR around the risky messaging.
See how we did below:
https://musebycl.io/cannabis/striking-ads-jay-z-battle-hypocrisy-cannabis-laws https://www.complex.com/music/jay-z-monogram-awareness-campaign/
https://www.miamiherald.com/miami-com/miami-com-news/article249804048.html
https://hightimes.com/news/jay-z-weed-brand-posts-ads-contradiction-cannabis-laws/